The DNR Brand: Parks, Recreation & Historic Sites Division

Because of their value, any mark that is intended to represent DNR is the property of DNR and must fit all guidelines below. The wordmark may be used non-commercially by DNR staff as long as used appropriately within the guidelines set forth in this manual.

Wordmark

While the preferred logo should be used whenever possible, there is also a black version (and white) available to accommodate special graphic situations.
When this logo is used, the standard position, proportion (aspect ratio) and relative size relationship between the logotype elements must be maintained. This means that no elements of the logo may be larger or smaller in proportion to each other than the example.
When sizing the logo, in most software applications, you can drag the corner sizing handle when resizing to maintain proportion. This will keep the logo from being stretched out of proportion, becoming either too tall or too wide.
The elements of the logotype may not be placed closer together or further apart than shown in the example, nor may they be arranged differently from the example.
When printed, the logo should never be smaller than 1.5" wide, or 450 pixels at 300 DPI.
The logo should never be tilted or rotated.

Examples of incorrect wordmark usage include:


Do not stretch logo disproportionally. Always use the corner sizing handles.	Do not rearrange elements to create a different logo.	Do not change colors of the logo.	Do not overlay images in the logo.

Logo Files

Download the logo in different formats.

Brandmark

PRHSD Brandmark

The brandmark, or identifying graphic in the logo itself, may be used on certain occasions where the entire logo may not be necessary.

These occasions would typically include logo use for social media posts and certain print materials where letters would overwhelm the design. Use of the brandmark by itself must be approved by Public Affairs before publication.
Follow the same rules as to how to not use the brandmark as the wordmark.

Brandmark Files

Download the brandmark in different formats.

Color Palette

A strong color palette can immediately identify your communication when paired with the brandmark. Colors are just bold enough to catch the visitor’s eye, while the earthy, warm tones invite them to stay. Accurate color reproduction is critical; therefore, our swatches have several types of input numbers depending on the end result.

NOTE: Turtle Shell is the primary color of PRHSD. Other colors should not be used without the presence of Turtle Shell.

Turtle Shell

Pantone 385 C
CMYK 50 43 100 21
RGB 120 113 46
HEX (Web) #78712E

Spring Green

Pantone 383 C
CMYK 39 20 100 1
RGB 167 173 55
HEX (Web) #A7AD37

Deep Lake

Pantone 2728 C
CMYK 96 78 0 0
RGB 29 81 163
HEX (Web) #1D51A3

Muddy Boots

Pantone 161 C
CMYK 42 69 88 47
RGB 99 61 33
HEX (Web) #633D21

Sunset Glow

Pantone 1375 C
CMYK 0 45 96 0
RGB 249 156 36
HEX (Web) #F99C24

Typography

Fonts used by DNR convey a certain personality and perpetuate our mission to sustain, enhance, protect and conserve Georgia's natural, historic and cultural resources. They reflect what we all truly believe in.

If you'd like these fonts, please contact ben.chambers@dnr.ga.gov.


ITC Highlander embodies the playfulness and adventuring spirit that encompasses the PRHSD brand. Easy to read and notable, this font warms visitors to the family that is Georgia State Parks. Works well for headers and taglines.	Arial is a clean, sans-serif font that empowers and refines text. Arial brings a modern twist on government design, and works well in one-pagers, brochures and other public materials.

Photography

Photography is an important tool. Best practices include:

Put the subject in a relevant context and environment.
Capture moments of real emotion: tenacity, spirit, challenge and achievement.
Capture action and energy but keep the photo casual in attitude.
Avoid posing subjects. Let them move around, perform their job and get comfortable.
Strive for a feeling of vitality.
Try for a “natural” feeling, as if the subject is unaware of the camera.
Obtain permission if photographing the general public.
Most smartphones take excellent photography for general everyday use. It is best practice to turn the phone sideways (longways) to capture the best photo.
Use the “rule of thirds” to capture the best parts of a setting: an image should be imagined as divided into nine equal parts by two equally spaced horizontal lines and two equally spaced vertical lines, and that important compositional elements should be placed along these lines or their intersections. Example: