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Opinion & Attitude Survey Toward Deer Management in Georgia

Introduction & Methodology

This study was conducted for the Georgia Department of Natural Resources (GDNR) to determine the opinions and attitudes of the general population, hunters, and large landowners regarding deer management in Georgia. The study entailed a telephone survey of Georgia residents, hunters, and landowners who own at least 100 acres. Hereinafter, any reference to the landowners sample refers to landowners who own 100 acres or more. Additionally, note that a further criterion for landowners to be asked any of the questions specific to landowners (Questions 87 through 125) was that they own a tract that was at least 20 contiguous acres.

For the survey, telephones were selected as the preferred sampling medium because of the universality of telephone ownership. The telephone survey questionnaire was developed cooperatively by Responsive Management and the GDNR. Responsive Management conducted a pre-test of the questionnaire, and revisions were made to the questionnaire based on the pretest. Interviews were conducted Monday through Friday from 9:00 a.m. to 9:00 p.m., Saturday noon to 6:00 p.m., and Sunday from 3:00 p.m. to 7:00 p.m., all local time. The survey was conducted in June through July 2004. Responsive Management obtained a total of 1,033 completed interviews.

The software used for data collection was Questionnaire Programming Language 4.1. The analysis of data was performed using Statistical Package for the Social Sciences software as well as proprietary software developed by Responsive Management.

The results were weighted. A randomly stratified sample of hunters and the general population and an unstratified sample of large landowners were used for this study. All three groups were assigned to northern and southern Georgia counties using their telephone area codes and prefixes. The proportions of the general population and hunters in each region (north and south) were then used to weight the data so that the data represented the actual proportion of respondents in the general population and hunter samples. In the general population sample, the actual populations of individuals 18 and older were known, and that information was used to create weights to apply to those respondents. The proportions of hunters from the north and the south were not known; however, a large random sample (20,000 license holders) was available to create an estimate of the proportions of the population of hunters in the north and the south. That information was used to generate weights. Finally, the actual numbers and proportions of landowners were not known; therefore, those data were not weighted.

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